In a statement, Sebastien Roux, Toca Boca’s art director, commented on the line: Items in the Toca Life x H&M collection are available now on H&M’s website, and in all H&M stores that sell kidswear. Depending on the item, they may include “interactive” details, like reversible sequins. The items range in price from $4.99 for a Patterned Jersey Dress to $34.99 for those cool sneakers with lights. The Toca Life x H&M collection features items for both boys and girls, such as sweatshirts, sneakers (including a cool set with lights in the bottom), joggers, and soft character backpacks that look more like plush animals with shoulder straps than traditional backpacks. The Toca Life x H&M collection is available in H&M stores and online now.Toca Boca, the maker of popular mobile apps for kids like Toca Kitchen and Toca Life: World, partnered with H&M to release a new line of kids clothing and accessories just in time for the back to school season. The new line also includes shoes and accessories, like sneakers, socks and soft toy bags featuring Toca Life characters. The pieces feature interactive elements, like foil prints, 3D applications and reversible sequins. Maybe a kid wants their sweatshirt to reflect how they’re feeling, and partway through the day they decide they’re feeling a different way – it’s cool that their clothing can be a tool to reflect that,” says Sebastien Roux, Toca Boca’s Art Director.ĭesigned by the H&M kids in-house team, the collection includes jersey tops, sweatshirts, dresses and tracksuits made with 100 percent sustainably-sourced cotton. “The essence of Toca Life is rooted in everyday life, so we made sure to represent every part of children’s day-to-day in the H&M collaboration. Within the Toca Life world kids can express themselves and that’s exactly what they are able to do with this new clothing collab. This new line isn’t just inspired by the look of the games, but also the meaning behind them.
It’s hard not to fall in love with the characters and designs of Toca Life’s collection of open-ended games.
The colorful, creative world of Toca Boca is springing to life a brand new H&M kids collection featuring clothes and accessories your imaginative tykes will love.
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